All of our projects are steeped in Inuit oral history, and many are based on the traditional culture and lived experiences of Inuit. Our stories are always set in northern locations. We always try to accurately depict Inuit tools and clothing, and these details are carefully reviewed for cultural accuracy. As well, we are committed to promoting the Inuit language, and we either produce our projects first in Inuktitut, or we version our projects into Inuktitut.